The Rise of New Construction: Maximizing the Opportunity
The Power Broker Roundtable is brought to you by the National Association of REALTORS®. Look for this column each month,...
Best Practices
Understanding Zestimates and Making Them Work for You
Every day I speak to real estate agents and brokers who use Zillow. Every day these agents and brokers tell...
Are You Getting the Most from Client-Vendor Relationships?
Last week we made a brief trip to visit a client of ours, a very large real estate organization here...
Which Social Media Platforms Are Right for You?
If you want to be visible in today’s marketplace, you absolutely must have a presence on social media. But there...
How to Get Ahead with Facebook Ads
Last week, we looked at the effects of Facebook’s algorithm change that occurred late last year and its impact on...
Why the Luxury Housing Market Is Hot, Hot, Hot
The real estate market feels like it’s bouncing back. But the luxury home market is downright hot in several markets....
Short Sales on Their Way Out?
Short sales and foreclosures played a starring role during the Great Recession. According to National Association of REALTORS® statistics, in...
Write Better Listing Descriptions in Just 5 Minutes
While we all know the importance of including great photos in our online listings, an equally important—and often overlooked—component to...
Gmail Adds ‘Unsubscribe’ Button to Help Reduce Marketing Emails
(MCT)—Unsubscribing from annoying marketing emails is now easier than ever for users of Google’s Gmail service. Gmail has added an...
Balancing Act: Social Media Help Co-Workers Bond
(MCT)—When Brian Goldberg learned on Facebook that he and a co-worker had a mutual love of craft beer, he invited...
How to Build a ‘B-Roll Bank’ for Effortless Content
The idea of scripting, lighting and performing for a camera every day is enough to keep even the most ambitious professional on the sidelines. The secret is staying consistent without burning out isn’t working harder on your production—it’s working smarter with B-roll. Read more.
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