Mixing Oil and Water – Can Builders and Brokers Get Along?
As a boy growing up in a construction family, I never really understood the reason why. “That’s just the way...
Best Practices
How Many Can You Name?
For the purpose of this column, I’m going to focus on the “big” networks—Facebook, Twitter, YouTube, Google+, Instagram, Pinterest, foursquare,...
Soldiering through Home Buying: A Primer for Working with the Military
As a veteran, I know all too well that the old adage of military life—home is where Uncle Sam sends...
Does Your Workplace Meet These Three Powerful Human Needs?
You want to grow your business and you’re pretty clear on what you need from your employees. Hard work. Efficiency....
Broker Webinar: Creating a Customer for Life: How Do You Stay in Touch with Consumers after the Sale?
PCMS Consulting, a real estate business management services company, will be hosting a free broker webinar Thursday that will focus...
Bringing Validity to Real Estate Ratings: REALTOR® Excellence Pilot Program Aims to Raise the Bar
As consumers continue to become increasingly savvy and demand more from real estate professionals, the need for a reliable real...
The NAR Power Broker Roundtable: Top Producers: How They Stay at the Top of Their Game
The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Jeff Barnett, NAR’s Special Liaison...
Update, Create, Share: Easy Content Marketing for Real Estate
Content marketing is a marketing technique that uses relevant and valuable unique content to attract potential customers. By creating and...
From Lead Capture to Client – Optimizing Your Open House
As open houses continue to play an integral role in the home-buying process, real estate professionals are doing themselves—and prospective...
No Trust or Rapport? No Sale or Referrals.
Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale...
How to Build a ‘B-Roll Bank’ for Effortless Content
The idea of scripting, lighting and performing for a camera every day is enough to keep even the most ambitious professional on the sidelines. The secret is staying consistent without burning out isn’t working harder on your production—it’s working smarter with B-roll. Read more.
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