The ‘Starbucks Principle’ for Real Estate and Why You Should Use It
A few weeks ago, I met with clients to discuss their real estate needs and desires. “We really want a...
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Sue Yannaccone: Fall Selling Season Highlights
As most of us who work in the real estate industry know, spring has traditionally been the “busy season” in...
Selling the Sense of Place
In the following interview, Richard “Dicky” Mopper and Jessica Kelly, co-owners of Engel & Völkers Savannah in Savannah, Ga., discuss...
Explore America’s Neighborhoods: Beacon Hill, Boston, Mass.
If you’ve ever planned a trip to Boston, odds are Beacon Hill made it onto your must-see list. You probably...
Homeownership Rate Rallies
Is the tide turning? The homeownership rate rallied slightly at 63.5 percent in the third quarter, higher than the 62.9...
Realtor.com: Inventory Vanishes in ‘Unusual’ October
For-sale inventory in October remained at an unusually low level for the season, with homes moving 2 percent faster than...
Search Engine Optimization (SEO): Tips for Improving Your Ranking
As you may already know, many people turn to online sources when it comes to finding a real estate...
Using Real-Time Demand to Increase the Bottom Line
In 2010, Tom Hosack was ahead of his time when he discovered he could predict transaction sides by carefully researching...
Staying Focused in a Competitive Market
In the following interview, Rusty Willis, broker with Real Living Capital City in Atlanta, Ga., discusses education, marketing, technology and...
Housecreep: A Website where Stigmatized Properties Run Amok
On the top of the homepage for housecreep.com, we learn that "housecreep" is a verb meaning: to research and expose...
What Recent Pre-Marketing Studies Say About Pricing, Policy and Privacy
How can the industry (and you) use data to steer policy and clients in a direction that best serves everyone—whether that is toward “seller choice” or “transparency,” or perhaps both? Read more.
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