Social Entertainment: The New Marketing Frontier on Facebook
(EMC)—Companies are now spending billions of dollars annually on social media to create brand awareness and lead generation. A significant...
Teams
Power-Up Your Likeability Button
Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever...
The New Real Estate Media – It’s You
The media world has changed in a very fundamental way in the past five years. In the old paradigm, the...
VScreen Provides Turnkey Video Solutions
Real estate professionals invest a lot of time, effort and money into marketing themselves, “but when it comes to video,...
7 Ways to Rethink Your Approach to the Daily Grind
In a perfect world, “work” and “home” would balance out neatly. We’d work from 8 to 5 each day, take...
What the Bleep Is a Green Turtle?
Several years ago, when I was managing an insurance office, I was interviewing a perspective sales rep who I felt...
NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®
This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a personalized brochure emphasizing the benefits of working with a...
Changing Paradigms Is Tough Work
We all know the mantra...you have to change to survive these days. That said, how many people are stuck in...
Rand on Real Estate: Why Didn’t the Great Recession Happen 10 Years Ago Today?
Greg Rand (@gsrand), CEO of OwnAmerica, the host of Rand on Real Estate on 770 WABC, asks the question "Why...
In the Blink of an Eye – Mental Preparedness
In my column last month, I chronicled the harrowing sequence of events that led to my epiphany and examination of...
Frozen Lockboxes: Tools and Strategies for Deicing Before a Showing
A truly blistering winter can freeze up locks, both lockboxes and locks on the doors themselves, so it can pay off to have a fast-acting solution. Read more.
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