Your Best Marketing Tool Is Still the Most Basic One
New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns...
Technology
Be an MVP by Registering for SRES® Designation by March 31st
NAR PULSE—Register between March 16-31 for NAR’s Seniors Real Estate Specialist® Designation Online Course through REALTOR® University School of Professional...
Luxury Portfolio International® Issues White Paper on “The Emotional Role of Home”
Luxury Portfolio International® has issued a white paper on “The Emotional Role of Home,” created to bring its member firms...
Creating a Winning Environment
There’s an old business adage that says, “Hire slow and fire fast.” The new mantra seems to be “hire fast...
Realtor.com Kicks Off Consumer-Inspired Marketing Campaign and Unveils Complete Rebrand
Move, Inc., a leader in online real estate and operator of realtor.com®, has launched a new marketing campaign called, “Find...
Monday Morning Mobile: The ‘Mobile First’ Mentality
We’ve all heard of the ‘Mobile First’ Mentality, persisted by quotes from tech giants such as Dr. Eric Schmidt, Executive...
Social Media and Beyond: Building Your Digital Footprint
Social media has forever altered the marketing landscape, emerging as a digital gateway into social sectors previously untapped by traditional...
Because Service Matters
Do you remember how good the food was at a restaurant if the service was terrible? More importantly, would you...
Ask the Expert: Leveraging Video Assets
The following Ask the Expert Q & A features Christian Sterner, the co-founder of WellcomeMat. Q: What are the best...
The Good, Bad and Ugly: Social Media’s Impact on Your Brand
(eM+C)—There's no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users....
How to Calm Jittery Sellers When Similar Homes Close by Are Also for Sale
While you as the seller’s agent or broker understand all the intricacies and strategies of working a listing, your clients very likely are first-timers, vulnerable to emotions and worrisome opinions precisely because they don’t have prior experience. Read more.
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