Greatness in real estate doesn’t happen by accident. It’s the outcome of productivity. It’s the outcome of professionalism. And it’s the outcome of a trustworthy reputation, a factor at the core of a successful entrepreneur. With a network of more than 145,000 affiliates and a presence in over 110 countries and territories, RE/MAX—home to trusted professionals who, on average, outsell the competition 2 to 1 at large U.S. brokerages, according to multiple industry reports—is laser-focused on helping these entrepreneurs achieve true greatness.
With bold, proven RE/MAX leaders at the forefront bringing new strategies to the table, the brand says greatness is a given. During the Opening General Session of the 2025 RE/MAX R4®, the brand’s flagship, world-class convention for masterminding, networking and education, RE/MAX Holdings, Inc. CEO Erik Carlson set the stage for a big, bright future in announcing myriad enhancements to the already strong RE/MAX value proposition. “We are ready to take off like a rocket,” he told the thousands of attendees.
In the year and a half since Carlson joined RE/MAX Holdings, parent company of RE/MAX, Motto Mortgage and wemlo, the former Fortune 200 CEO and the brand’s fortified executive leadership team have laid the groundwork for a forward-focused RE/MAX revolution. They’ve also deepened their appreciation for the soul of the brand: its global network of passionate top producers.
“RE/MAX is a brand rooted in innovation and fueled by professionalism. The entrepreneurs who build their businesses with RE/MAX aren’t just participating in the real estate industry—they’re leading it,” Carlson says. “The worldwide RE/MAX network is what it is today because of the caliber of trusted, productive professionals that spend countless hours bettering lives through real estate.”
Under a clear strategic vision, these professionals are gaining access to fresh innovations that can level up business like never before, Carlson believes. After all, an agent-centric approach is the RE/MAX way.
