To stay far more productive than industry norms, agents are tapping into RE/MAX technology that helps them secure listings, save time, streamline operations, increase their earnings and grow their business.
For example, MAX/Tech® powered by BoldTrail, a robust end-to-end tech platform developed through a strategic partnership with Inside Real Estate, is available at no additional investment to RE/MAX brokerages in company-owned regions across the U.S. and Canada. The system includes front-office agent features like a CRM and presentation tools, and back-office broker resources for accounting, workflows and recruiting.
Following a massive launch, RE/MAX reports that thousands of agents are now leveraging MAX/Tech powered by BoldTrail—which is expanding further with new AI capabilities. RE/MAX leadership is leaning into the partnership and equipping affiliates with automation that helps them compete—and win—in the marketplace both today and in the future.
“RE/MAX has gone further than any other brand in embracing the full lifecycle of technology,” said Joe Skousen, CEO of Inside Real Estate, at February’s R4.
A noteworthy champion of this tech-engaged evolution is Travis Saxton, a longtime industry visionary who joined RE/MAX Holdings in January 2025 as executive vice president of strategy. In his past roles at companies like T3 Sixty and RealTrends, Saxton advised some of the RE/MAX brand’s largest, most prominent brokerages and leaders. Now, he gets to help them tap into tech more directly. “Helping entrepreneurs scale their business through the implementation of innovative technology is my passion—and I’m in the right place to pursue it. I truly believe MAX/Tech powered by BoldTrail is a best-in-class operating system—and as more of our enhancements are woven into the platform, everything users are capable of is amplified.”
A key initiative Saxton is especially excited about: MAX/EngageTM, a customized, gamified app that will incentivize affiliates to engage with various aspects of the RE/MAX brand. Through fun challenges, users will be presented with tasks like creating personalized real estate content for their social media channels—and can earn real rewards for their involvement. “With the MAX/Engage loyalty program, we’re rewarding the network for engagement, encouraging affiliates to strive for greatness and expanding our reach in a bold new way. Then we turn around and reinvest back into the individual because of the positive outcomes they create,” Saxton explains. “It’s all part of building the best experience in real estate.”
Nimesh Patel, broker/owner of RE/MAX Fine Properties in Sugar Land, Texas, is among a group of social trailblazers supporting the rollout of MAX/Engage. An active and highly visible member of the RE/MAX community, Patel is widely revered for his creative digital marketing tactics that generate business—and the results speak for themselves. His team, The Nimesh Patel Group, is the No. 1 RE/MAX team in Texas.
“If you’re not evolving, then what are you doing?” Patel asks. “At RE/MAX, we’re evolving. We’re getting more creative. We’re getting more efficient. And we’re elevating our professionalism. I’m really excited about everything that’s happening with the brand.”
