Like Saxton, Chris Lim also joined the RE/MAX leadership team earlier this year—and he’s another driver of large-scale strategic change. Lim, the former president of Christie’s International Real Estate, president and head of growth for @properties, and founder and CEO of Climb Real Estate, came on board as chief growth officer in early February. He oversees the RE/MAX teams dedicated to supporting franchise growth and strength in U.S. company-owned regions.
“Travis and I have an amazing opportunity to collaborate and scale our impact,” Lim says. “Together, we’re getting to the core of what’s going to help a serious entrepreneur win more business and be more successful.”
Helping agents win more business is a priority for the brand—and other RE/MAX services are supporting that effort. One is the upcoming MAX/ReferTM, a global referral tool that will use AI to streamline the exchange between affiliates. It will track a referral from start to finish, making connections easier and saving time along the way. Another is MAX/Tech Lead Concierge, which helps keep an agent’s pipeline filled with conversation-ready leads while reducing the time and effort it takes to find them. Lead generation is a valuable component of the brand’s comprehensive MAX/Tech productivity ecosystem—a resource that just keeps growing.
“We’re here to drive the RE/MAX revolution home,” Lim says.
