RISMedia’s Achieve! 2011 Conference

RISMedia’s 2011 Achieve!
May 24-25, 2011 – Rye Town Hilton, Rye, New York

Real Estate’s Marketing & Opportunity Conference


About the Conference

In today’s evolving real estate market, achieving success means change. Find out how to reinvent your approach to the real estate business in order to capitalize on the important opportunities that exist in today’s market at RISMedia’s Achieve! Conference. Learn the innovations and strategies that will ensure your success now and far into the future. Over this day-and-a-half-long event, more than 50 leading real estate professionals and experts will cover several important topics critical to future real estate success. Don’t miss these and many other unparalleled educational opportunities, along with the opportunity to connect and network with the real estate industry’s leaders.

RISMedia’s Achieve! Preliminary Event Schedule*

Tuesday, May 24

11:30 noon – 1:00 p.m.
RREIN Member Pre-Meeting Luncheon – By invitation only
Maximizing Your Mortgage Business – Evaluating and Improving Your Asset and Its Performance
The marketplace is changing. Is your mortgage operation or relationship providing the type of return and stability your organization needs? This private luncheon will discuss and examine the issues and opportunities facing real estate brokerage firms in today’s changing mortgage industry. Gain insight into the mortgage operation of tomorrow and how your operation compares.

John Featherston, President & CEO, RISMedia

Special Guests:
Brien McMahon, Chief Franchise Officer, Radian Guaranty, Inc.
Jeff Mandel, President & CEO, iQual Corporation

1:15 p.m.– 4:30 p.m.
Opening Session
The State of the Real Estate Industry – Innovations & Opportunities
The Conference will open on Wednesday, May 24th, with a two-part Opening Session. Moderated by RISMedia President & CEO John Featherston, the Opening Session will take and in-depth look at where the industry is today, where it’s headed as we move forward, and how adapting the real estate business model can offer new opportunities in this challenging marketplace.

Opening Session, Part I
Opportunities for Expanding Marketshare and Profitability

Ed Krafchow, Chairman of the Board, Better Homes and Gardens Mason-McDuffie Real Estate
Joe Clement, Broker/Owner, RE/MAX Properties
Rick Gregory, Vice President Business Development & Operations, Better Homes and Gardens Real Estate
Peter Hunt, Chairman & CEO, Hunt Real Estate
Allan Dalton, President, Prominent Properties Sotheby’s Intl. Realty
Joe Rand, Managing Partner, Better Homes and Gardens Rand Realty
Todd Sumney, Vice President of Marketing, Realty Executives Intl.

Opening Session, Part II
Innovations and Opportunities in the New Normal

Todd Hetherington, CEO, Century 21 New Millennium
Dan Steward, President & CEO, Pillar to Post
Brian Wildermuth, President & Co-founder, SharperAgent
Bill Ervin, National Sales Director, Real Estate Relationships, CitiMortgage
John Lim, CEO, Mobile Card Cast
Marc Siden, Co-founder, CEO Onboard Informatics
Greg Rand, CEO, OwnAmerica
Darryl Davis, Owner, Darryl Davis Seminars

Welcome Reception immediately following.

Wednesday, May 25


9:00 a.m.
Opening Remarks
John Featherston, President & CEO, RISMedia

9:00 AM – 10:15 a.m.
Reshaping & Restructuring Your Business for the Future
This session explores how today’s brokerage firms are successfully increasing their business through expansion and exploring new areas of opportunity. This interactive discussion brings together several leading brokerage owners to discuss strategies they have utilized in such important areas as acquisitions, mergers, and organic growth.

Ed Krafchow, Chairman of the Board, Better Homes and Gardens Mason-McDuffie Real Estate
Dick Schlott, Chairman & CEO, Gloria Nilson REALTORS®, Real Living
Matt Rand, Managing Partner, Better Homes and Gardens Rand Realty
John Reinhardt, President & CEO, Fillmore Real Estate
Dan Durochik, General Manager, McColly Real Estate
Tami Bonnel, President, U.S. Operations, EXIT Realty

10:30 – 11:45 a.m.
Effective Recruitment and Retention Strategies
Do you have a “recruitment and retention” plan or a “selection and development” strategy. Learn the difference and why it matters.

Allan Dalton, President, Prominent Properties Sotheby’s Intl. Realty; Special Consultant to RISMedia

1:00 PM – 2:00 p.m.
Key Areas of Opportunity for Your Brokerage Firm
This session will discuss critical areas for expanding revenue in today’s changing marketplace, focusing on:

  • Real Estate Investing
  • Mobile Technology
  • Social Media Marketing
  • Optimizing Credit

Darryl MacPherson, EVP, RISMedia
Greg Rand, CEO, OwnAmerica
John Lim, President & CEO Mobile Card Cast
Gee Dunsten, President, Gee Dunsten Seminars
Jeff Mandel, President & CEO, iQual Corp.


10:30 – 11:45 a.m.
Broadening Your B2B Mission and Value
Slowed corporate relocation volume is challenging even veteran Relocation Directors to sustain their ROI for their brokers. Further pressures come from changing performance standards and supplier selection/management practices among the major relocation management firms. To cope with these threats, top firms and Relocation Directors are seeking ways to keep traditional clients and grow new revenue streams. This session will provide attendees with fresh ideas on competing for relocation volume, expanding their service lines, redefining the market segments they serve, and adding new marketing tactics and tools. They will hear from industry consultants, RMC Supplier Managers and from their RD peers on cutting-edge initiatives to reposition RDs as indispensable brokerage assets and contributors.

Peg Guinta, CRP, Projects Director, RIS Consulting Group
John Sculley, SCRP, VP-Managing Director, RIS Consulting Group


9 a.m. – 4:00 p.m.
RISMedia’s Achieve! for Agents*
Be among the first to experience this exciting new format designed specifically for real estate professionals who want to learn the latest innovations and strategies that will help move their business successfully forward into the future. Matt Fagioli, founder of the Real Estate Xplode! Conference series, has worked with RISMedia to develop this fast-paced, information-packed, full-day program, which includes dozens of expert speakers discussing the today’s most cutting-edge topics, including:

  • 2011 – The Year it Goes Mobile
  • Video Power
  • Social Insanity
  • The Future of Digital Networks
  • Agents of Change
  • Time Saving Systems

Here is a detailed list of speakers, session titles and times:

Morning Session Details:

  • Matt Fagioli, Founder, Real Estate Xplode! Conference
    9 a.m. – Opening Comments and Vision for Achieve!
    With John Featherston and Darryl MacPherson
  • Maya J. Paveza, REALTOR®, Coldwell Banker Preferred
    9:10 a.m. – Social Insanity
  • Gee Dunsten, President, Gee Dunsten Seminars
    9:25 a.m. – Yelp! I Need Yelp!
  • Stephen Schweickart, Co-founder & CEO, VScreen
    9:40 a.m. – Video Power
  • Marc Gould, Executive Director, The Real Estate Buyer’s Agent Council (REBAC)
    10:05 a.m. – Certified Awesomeness10:20 a.m. – Morning Break
  • Eric Stegemann, Broker/owner, River City Real Estate
    10:35 a.m. – Unleash the Shredder
  • John Lim, Founder & CEO, Mobile Card Cast
    10:55 a.m. – 2011 The Year It Goes Mobile
  • Ken Baris, President, Jordan Baris REALTORS
    11:15 a.m.- Hyper Analysis
  • Nick Smoot, Director of Business Development, Smarter Agent
    11:30 a.m. – Something Cooler
  • Jose Perez, President, PCMS Consulting
    11:45 a.m.- My Broker Doesn’t Get It  Afternoon Session Details:
  • Matt Fagioli, Founder, Real Estate Xplode! Conference
    1 p.m. – Domain Brainstorm
  • Joe Gaeta, Vice President of Sales, Obeo
    1:15 p.m.- Image Extravaganza
  • Michael Botefuhr, Manager, Broker Relations, Zillow
    1:30 p.m.- 4 Steps to Making More Money with Zillow
  • Jeff Lobb, Vice President of Technology and Innovation, EXIT Realty Corp. Intl.
    1:45 p.m. – Go Mobile or Go Home
  • Rick Bengson, CEO, ShowingSuite
    2:10 p.m. – Time-Saving Systems
  • Brian Wildermuth, President & Co-founder, SharperAgent
    2:25 p.m. – MPH and RPM with CRM 2:45 p.m. Afternoon Break
  • Audrey Whittington, Vice President of Broker Solution Sales, LPS Real Estate Group
    3 p.m. – Paperless – Are We There Yet?
  • Pat Kitano, Principal, Domus Consulting Group
    3:15 p.m. – The Future of Digital Networks
  • Stephen Fells, Founder and CEO, AgencyLogic
    3:30 p.m. – Blogging & Social – With a Plan
  • Scott Dixon, President, Real Estate Division, Network Communications
    3:50 p.m. – Agents of Change

2:15 – 3:45 p.m.

How to Thrive, Not Just Survive
Top Agents Share Their Winning Strategies for Today’s New Real Estate World
Each year we find ourselves in a new market with new challenges. At this session, some of the best producing agents in their respective markets will share what they’re doing to stay ahead, including their strategies for getting listings sold, working with sellers to price their homes correctly, motivating buyers to buy, and so much more.

Darryl Davis, Owner, Darryl Davis Seminars
Marty Sorrentino, REALTOR, RE/MAX Innovations
Paul Musso, REALTOR, RealtyConnect USA
Charles Maione, REALTOR, Prudential Douglas Elliman
Alix Prince, REALTOR, Julia B. Fee Sotheby’s Int’l Realty

4:00 PM – 4:30 p.m.
John Featherston

Networking Reception immediately following.

To register now, CLICK HERE

*Session topics and speakers are subject to change. Please check this site for schedule changes, additional sessions, and speaker updates.

Who Will Attend? Leaders of the real estate community, including Members of RISMedia’s Real Estate Information Network(R) (RREIN), other leading brokerage owners, Top 5 members, top-producing agents, team leaders, economists and a host of related industry visionaries from around the United States.

Interested in Sponsoring and/or Exhibiting? Contact your Account Representative or e-mail advertising@rismedia.com. Press Inquiries? Contact 203-855-1234.