As senior vice president of marketing and communications, Abby Lee has demonstrated unparalleled forward thinking and innovation. Under her leadership, RE/MAX launched the groundbreaking “Unstoppable Starts Here” campaign in 2023. Developed in collaboration with creative agency Camp + King, the initiative unites the brand\’s extensive network under a powerful rallying cry. The campaign showcases the myriad advantages of affiliating with the iconic RE/MAX balloon, empowering RE/MAX agents to become “unstoppable” forces in the industry.
Lee’s strategic vision led to the brand revitalization, including contemporary redesigns of yard signs for agents with optional darker color schemes, enhanced agent photo options, and expanded sign rider selections.
“RE/MAX is a truly global brand known and trusted by consumers worldwide,” says Lee. “Our Unstoppable campaign aims to build and maintain our leading brand awareness—while also making RE/MAX agents’ lives easier. The brand is one of the biggest competitive advantages for RE/MAX agents.”