Ashley Terrell’s laser-focus is on clients—although she prefers not to use that term. Rather, she looks at the agents and brokerages that rely on Buyside’s products as “partners,” because the relationships she hopes to build are based on growth and success for both parties. “Creating a win-win for both us and our partners is key,” she says. This is a commitment that was especially evident in 2021 as Terrell revamped the forward-focus structure of Buyside’s data services, leading a pivot into offering a comprehensive package that served the holistic real estate needs of their partners, from mortgage and title services to insurance.
The structure she built, and continues to mold, is based fundamentally on that constant commitment to understanding the company’s partners, right down to how she organizes her team—something she also reoriented toward partner needs, with great success. All of this has created new value and a fundamental new focus for anyone lucky enough to call Terrell “partner.”