During 2023, Stephanie Williams was a keystone to two central undertakings by Houlihan Lawrence. First, the launch of the firm’s new website, the result of “years of planning” to improve user experience, both in actually using the site and winning more business from it.
Second, the digital-first “Time Empowers Us” campaign, utilizing electronic methods from animation to QR codes. The campaign launched with targeted placements for New York City-based buyers, including full-page data visualizations in the New York Times and Wall Street Journal.
“The most rewarding part of my career is working collaboratively with Houlihan Lawrence’s talented agents to create new and innovative marketing strategies to better support their homebuyers and sellers, while also ensuring the brokerage stays top of mind for consumers across our footprint,” says Williams. “Real estate is fast-paced and constantly evolving, and I’m passionate about ensuring Houlihan Lawrence’s marketing strategies are as creative, sophisticated and cutting-edge as the agents we are supporting.”
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