Bob Hale has been president and CEO of the Houston Association of REALTORS® (HAR) since 1988. Under his leadership, HAR has grown to become the largest trade association in Houston and the second-largest local REALTOR® association in the country, with more than 40,000 members. Furthermore, Hale’s vision and drive have made HAR.com a household brand in the greater Houston area and the most frequently visited website for Houston real estate. In the top 100 markets across the country, Zillow is the No. 1 real estate site in 99, with the exception of Houston due to the success of HAR.com with Houston-area consumers.
Building upon taking HAR.com statewide a few years ago and powering the real estate search for the local newspapers in Houston, Austin, San Antonio and other cities in Texas, HAR recently partnered with the North Texas Real Estate Information Service (NTREIS) to provide the HAR.com Pro App to all 40,000 NTREIS subscribers. That roughly doubles the REALTOR® user base and strengthens the relationship between the North Texas and Houston MLSs.
“In this time of significant change in the real estate industry, it is our job to provide tools and services to make the lives of our 40,000 members easier,” says Hale. “Whether that means that we partner with other REALTOR® associations/MLSs and leading vendors or that we develop our own in-house technology, we need to keep the REALTOR® at the forefront of the transaction and make the home-buying, home-selling or leasing process as easy as possible for their clients.”
Hale first joined HAR in 1973 as legal and legislative counsel. Throughout his career at HAR, he has received many awards and accolades, including the Most Admired CEO Award honoree by the Houston Business Journal, the RISMedia “On the Shoulders of Giants” Award, sponsored by RE/MAX, and “Bob Hale Day” proclaimed by Houston Mayor Bill White in 2008.
The Playhouse app marries the recreational habit of Zillow surfing and TikTok scrolling to create an entertaining, short-form, home-viewing experience.... Read more.