Cheryl Eidinger-Taylor is the president and chief operating officer at ERA Key Realty Services in Whitinsville, Mass., where she oversees the operations of 15 branches and 340 agents. In addition to guiding each of her branch managers and office staffers, she strives to communicate and uphold her agency’s vision.
With over 25 years in the real estate industry, Eidinger-Taylor is the 2018 recipient of a Banker & Tradesman’s Women of FIRE Award, and was one of six women to receive a 2017 Outstanding Women in Business Award from Worcester Business Journal. Under Eidinger-Taylor ‘s leadership, ERA Key has become one of the top 10 franchises out of more than 2,400 worldwide in the ERA Franchise System. ERA Key won the Momentum Award as the fastest growing ERA franchise in 2012 and the Gene Francis Memorial Award as the Top All-Around Company in ERA in 2014. ERA Key was named a Top Places to Work Company in the Large Company Division by The Boston Globe for three consecutive years and was awarded second place in 2016.
In 2018, Eidinger-Taylor went through a successful merger with HUNT Real Estate ERA in Buffalo, N.Y., and continues to list and sell homes in order to stay current in the marketplace and retain a firm grasp on the issues that impact agents and consumers regularly.
Says Eidinger-Taylor: “My philosophy toward real estate is similar to that of Russell Sage, an American financier, who said, ‘Real estate is an imperishable asset, ever increasing in value. It is the most solid security that human ingenuity has devised. It is the basis of all security and about the only indestructible security.’ ”