In 2021, David Marine spearheaded an agent survey to understand why agents are attracted to a brand and why they stay. The survey confirmed that most Coldwell Banker agents had positive opinions of the brand.
Marine developed “The CB Way,” a guide that provides data on all of Coldwell Banker’s tech and products in a holistic and easy-to-digest format. He also led the “Craftsmanship” campaign, which was aimed at positioning Coldwell Banker as the global standard in luxury real estate.
“Coldwell Banker’s core values have guided us to success 115 years after we emerged from the ashes of a broken city,” Marine says. “As we celebrate this milestone anniversary, I am proud to be the brand’s storyteller, and I’m excited to continue finding ways to inform millions around the globe that trust us to deliver one of the most important aspects of life: home.”
There are marketing channels that every agent knows—billboards, local newspapers, social media, mailers. But here are some alternative ways to... Read more.