Doug Edrington, founder and chief executive officer for Berkshire Hathaway HomeServices J Douglas Properties, strives to meet his goals to instill hope by putting processes, values and skill sets into the hands of every agent, and believes that collaboration strengthens the overall desire to improve the real estate industry.
Edrington’s “video first” approach, started years ago, has allowed his agents to stay connected and work efficiently. This includes video training, coaching, meeting with clients and connecting with great real estate leaders across the country to ensure they are ahead of the curve.
“As a leader, the moment that COVID-19 hit, I recognized that this was my time to shine. This is what I was built for.” he says. “Those who see change as normal, and most importantly act on it with planned execution, will be the ones who are responsible for the future client experience of the real estate transaction, which will be dramatically better than the experience today.”
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