Provide Pricing Clarity in a Pent-Up Market
Buyers and sellers depend on trustworthy pricing guidance amid high home prices. Be a go-to pricing guide for your clients with the Pricing Strategy Advisor (PSA) Certification. Get certified.
Gary Keller, co-founder, chairman and CEO of Keller Williams (KW), returned to the role of CEO in 2019 upon the departure of John Davis, who had been appointed CEO in 2017. Keller is focused on expanding the company’s marketshare and helping agents increase their productivity.
In 2019, KW continued to expand aggressively on an international scale while achieving technology milestones and top franchise- and industry-related rankings. In addition to being named the No. 1 “Most Innovative Company” in real estate by Fast Company, KW also launched Command, a smart CRM-plus suite of apps hosted on the Keller Cloud platform. Command is part of KW’s mission to “disrupt and revolutionize real estate by reclaiming agents’ data and putting it back into their hands.” KW has designed and developed Command in partnership with in-house technologists and top agents and teams.
“Together with our agents, we are developing and continuing to innovate on our products at unprecedented speed,” says Keller. “This is only possible as a result of the work we quietly did for more than two years building our platform, while everyone was wondering what we were up to. Command is quickly becoming the most sophisticated real estate operating system on the planet, reducing our agents’ technology spend and empowering them with the one-to-one experiences today’s consumers expect.
“The ultimate measure of our success is the health of our people’s businesses,” adds Keller. “And, we’re proud that 94 percent of our Market Centers across the U.S. and Canada are profitable. That’s a direct result of our unwavering commitment to the agent-led Labs process, which delivers technology that grows their businesses.”
Buyers and sellers depend on trustworthy pricing guidance amid high home prices. Be a go-to pricing guide for your clients with the Pricing Strategy Advisor (PSA) Certification. Get certified.
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