J. Lennox Scott is the third-generation chairman and CEO of Seattle-based John L. Scott Real Estate, founded in 1931 by his grandfather. A longtime industry advocate and thought leader, Scott is also a member of the National Association of REALTORS@reg; Strategic Thinkers Advisory Group and the Large Residential Firms Advisory Group.
Scott and the firm’s executive team remain committed to collaborating and focusing on the opportunities and positive outcomes of real estate trends, establishing strategies and action plans that lead to innovation and ongoing success.
In 2020, Scott and his team introduced the concept, “Everything Video: LIVE Communication.” Realizing that, during these challenging times, presenting an engaging presence online is crucial, they encouraged the firm’s agents to embrace all the technology available to them in order to reach clients. “It’s our goal that all of our agents are the first point of contact for those in their relationship database that are looking to buy or sell a home,” Scott says.
Scott also emphasized the importance of racial equity and inclusion in the real estate industry, speaking on the topic at various conferences in 2020, and hosting industry forums and training events to address the issue.
“It’s important to understand the history of race and homeownership and how we can activate this knowledge to create a positive change as real estate professionals,” says Scott. “This work is far from over, and we will continue to spread the word to overcome bias. Looking ahead, we plan to continue leading the charge to strike racist language from homeowner covenants, and I am also pushing to make diversity training mandatory for all REALTORSâ“‡ in the country.”
Moving forward, Scott remains dedicated to John L. Scott Real Estate’s core value: Living Life as a Contribution® in every facet of life: at work, at home, and in the community.