Jen Sands and Shannon Steenbruggen are REALTORS® with Coldwell Banker who formed the Windward & Main Realty Group in 2020. Through their extensive marketing and innovative use of technology, they had a successful year, despite the challenges of creating a new team and dealing with COVID-19.
The team takes a fresh approach to negotiations, communication and marketing. During the COVID-19 pandemic, they used monthly newsletters and virtual events to keep clients informed about conditions, provide market insight and spread positivity. They are members of the board of their local REALTOR® association and donate to both Coldwell Banker’s charitable arm and St. Jude’s.
Sands and Steenbruggen embrace this philosophy: “Success is never owned, it is rented, and the rent is due every day.”
As the market heads into the summer season, the groundwork you lay now can determine whether the coming months are productive. Agents can use this time to reconnect with clients and position themselves for more listings. Here are three smart business strategies to make before summer arrives. Read more.
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