As CMO of The Long & Foster Companies, Kathleen Wilks heads marketing, branding, communications and advertising across the enterprise, including its real estate and other businesses. She has guided Long & Foster’s position as a preeminent East Coast real estate brand.
In 2022, Long & Foster joined the ranks of Forbes Global Properties, and Wilks publicized this development to the firm’s 9,000-plus agents, explaining the value of the connection and how to leverage it in building their businesses. She also worked to enhance communications across the organization via new channels and platforms, tapping into company leadership and industry experts to produce valuable content. Wilks also helped advance the firm’s award-winning magazine, Luxury Homes, and grew social media engagement significantly. She also developed a new video partnership for agents to promote themselves to clients.
“Being the brand leader of each of our seven companies, it’s rewarding to bring them all together, providing one-stop-shopping for clients and convenience for the agent,” says Wilks.
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