Laura O’Connor


In the first year of her new role as president and COO of JPAR, Laura O’Connor helped drive year-over-year growth across all segments of the company, now with over 4,000 agents across 28 states. She curated a project-based environment where they develop leaders at every level of the organization, tapping into their strengths, as well as rolling out new improvements for affiliated owners to provide them with faster, high-level service and support.

“This brand was built by top producers for top producers,” says O’Connor. “We attract individuals hungry for growth that put in the work to stay ahead of market shifts and continually evolve to meet the demands and needs of our customers.”

In 2022, O’Connor also received the Most Innovative, Most Profitable, Top Franchises Satisfaction and Top Franchises Culture awards from the Franchise Business Review, as well as the Franchise Rock Star Award.

Laura O'Connor
President & COO

Tip of the Day

Tips for Property Tech Tool Adoption

Tools with the lowest engagement often have the lowest awareness, but there's good news, too—tools with low awareness frequently have the highest satisfaction levels among those who do use them. Here are a few strategies to improve awareness of tech tools and increase adoption rates. Read more.

Business Tip of the Day provided by