Liz Barnum, the marketing and education director at Berkshire Hathaway HomeServices, has propelled the company to the forefront of modern branding. Her achievements in the past year continue to shape the trajectory of the company.
In 2023, Barnum spearheaded a transformative campaign that aimed to reinvigorate the company’s brand identity. Under her guidance, the “PowerShot” initiative took on the ambitious task of updating lifestyle headshots for over 800 agents. This complete makeover significantly refreshed the company’s visual image, setting off a wave of change across the industry. This campaign not only modernized the firm’s image, but also evolved into a national sensation that established pioneering benchmarks within the industry.
“The most rewarding part of my career is working with my team, fostering motivation and emphasizing the crucial skill of active listening,” says Barnum. “By doing this, we are able to tailor our strategies to meet the exact needs of our agents. This cohesive team continuously pushes team members outside their comfort zones, providing steadfast support. Our transformation from an “I” to a collective “we” mindset has significantly boosted content production over the past 18 months. My primary objective is to ensure that every team member genuinely enjoys coming to work, cultivating an atmosphere of enthusiasm and dedication to our shared goals.”