In 2020, Maddie Heye, director of Marketing at MoxiWorks, and her team responded to the COVID-19 pandemic by being a positive and productive resource for the industry. They published Grit Unlocked, a book with contributions from 26 leaders in real estate, despite a drastic budget cut.
“This industry is unique in how collaborative it is,” Heye says. “This year has proven that when we face challenges, leaders in this industry are quick to share, learn from each other and innovate to progress the industry.”
Heye oversees thought leadership, product marketing and content marketing initiatives, and collaborates with executives to align marketing with broader business strategies. She is revolutionizing the role that real estate tech vendors play in the lives of agents and brokers by leading a team that produces unique and valuable content. Heye is also dedicated to supporting female leaders. She leads discussion groups and events to empower women.