As president and chief executive officer of Leading Real Estate Companies of the World®, Paul Boomsma oversees the development and delivery of programs and services to support the continued success of 550 market-leading real estate firms spanning six continents.
While the pandemic presented many challenges in 2020, his sole focus was to offer responsive resources to support the company’s mantra of “making the best brokerages better.” From educational and networking opportunities reimagined for the COVID-19 era to strategic marketing programs to engage consumers in new ways, Boomsma has brought his vision to help strengthen members’ local value proposition and form strategic global connections.
“At a time when the significance of ‘home’ is more evident than ever, the role of a real estate professional has taken on even greater importance,” he says. “Looking ahead, our industry will continue to be at the center of economic recovery, and I know we are more than ready to lead the way.”
There are marketing channels that every agent knows—billboards, local newspapers, social media, mailers. But here are some alternative ways to... Read more.