Peter Luft

Peter Luft has been instrumental in growing the RE/MAX brand for nearly 25 years. For the vice president of franchise sales, the past year has taken the brand to even higher levels thanks to his Conversions, Merger & Acquisition (CM&A) program. By September 2023, not only did the RE/MAX franchise sales team push ahead of their goals, but under Luft’s guidance, completed nearly 38 CM&As of brokerages.

Whether it’s conducting quarterly “Experience RE/MAX” events for prospects, or riding along in the field with franchise consultants, Luft has a hands-on approach, working with industry leaders to impact lives and help people achieve their full potential.

“Whether it is a top agent interested in growing their own brokerage, a broker owner looking to level up, or helping a team member accelerate their growth, I love helping others in our industry grow, meet and exceed their expectations,” says Luft.