For real estate agents, 2022 was a year like no other. It was a tale of two halves, with the first six months seeing historically low mortgage rates, a dizzying sales pace and bidding wars on almost all listings. The second six months reversed course, with rates doubling and buyers suddenly wielding most of the power. Now? Things are getting back to normal, and 2023 presents endless opportunities for agents to excel…if they’re prepared.
Like the baseball season, it’s spring, summer and fall where the action is. The next six months or so comprise 2023’s prime selling season, and we’ve got you covered with these surefire selling strategies, all from RISMedia’s Real Estate’s Rocking in the New Year virtual conference.
In this exclusive RISMedia Premier report, real estate leaders and visionaries share critical advice and hands-on strategies for tackling the challenges and optimizing the opportunities that lie ahead as the spring selling season gets underway.
Key takeaways include:
- Get back to basics. Always answer the phone, and engage with everyone in your sphere of influence as often as possible.
- Understand the various mortgage options out there so you can guide clients. Know what’s available and be ready to answer questions.
- Learn about social media platforms and apps, and get on them. While Facebook is a favorite, YouTube, LinkedIn and Instagram can’t be ignored.
- Show FSBO sellers your branding and marketing strategy and how it will result in more buyers viewing the house, leading to a higher sales price.
- Work open houses, FSBOs and expired listings like they are new concepts. There are business opportunities to be found everywhere.
Section 1: Preparing for Tomorrow’s Challenges, Today
Understanding the challenges ahead is essential to creating a game plan for the future. Here are some of the more prominent hurdles on the horizon and how to prepare accordingly.
Section 2: Building a Consumer-Minded Business
Accounting for consumer trends is vital to the housing market and the client experience you provide. Pay attention to these trends that will be coming down the pike to navigate consumers through the market shift.
Section 3: Agent Strategies for a Transitioning Market
Real estate professionals share their tried-and-true tips and strategies for thriving despite shifting market conditions, beginning with getting back to basics and leveraging relationships.
Section 4: Keeping the Lifeblood of Your Business Healthy
An essential cog in the brokerage machine is your ability to recruit and retain agents. See what it takes to become a viable landing spot for agents, and how a strong and supportive culture can work wonders.
Section 5: Harnessing the Power of Tech
Technology and social media will continue to transform the real estate industry, making it imperative that agents and brokers understand how to embrace and implement new tools while optimizing those currently available.
