RISMEDIA, Feb. 7, 2007-Spot Runner (www.spotrunner.com), an Internet-based ad agency, is bringing easy and affordable access to one of the most powerful marketing mediums – TV advertising – to real estate professionals nationwide for the first time, and helping them sell homes and gain new listings in an extremely competitive marketplace.
Not only are the ads of exceptional quality, but they are cost effective and can be highly targeted to reach new clients. Because few real estate professionals advertise on TV, Spot Runner also helps real estate professionals differentiate themselves from their competitors, gain new buyers and sellers, and build their personal brand in the community.
Spot Runner has extensive experience with the real estate industry, having signed an agreement in February 2006 to work with Realogy's more than 9,000 U.S.-based affiliated real estate brokerage offices and their 260,000 affiliated sales associates under the Century 21, Coldwell Banker, Coldwell Banker Commercial and ERA brands to help them market themselves through TV advertising. The agreement is non-exclusive and allows Spot Runner to work with all real estate agents or brokers.
In the Florida Keys, for example, Spot Runner is working with Century 21 agent and broker Sharon Nyman, a real estate agent with more than 30 years' experience. "I've done pretty much every type of marketing you can imagine," she says.
Every type except television. For an agent like Sharon with a host of high-end listings, television was just the vehicle she needed to promote her elite properties. "I'm always thinking of different ways to set myself and my listings apart, but I thought it was cost-prohibitive to advertise on television."
Then she found Spot Runner. "When I saw how inexpensive it was to create the ad along with the ability pick and choose my markets, I was blown away," says Sharon. "Spot Runner helped me put together a very professional looking TV ad with lots of movement. The voiceover and the transition between photos were amazing."
Sharon tagged the ad with her Web site information, which has gotten a special boost thanks to Spot Runner. "Now I can play one of my TV ads at the end of a listing presentation and blow the competition away."
Sharon's first ad ran for two weeks and she has already run multiple campaigns with Spot Runner. It's no wonder. "I was able to offer a potential seller the opportunity of putting their house on TV and it helped me secure a $7.9 million listing."
By putting the entire process online, Spot Runner gives real estate professionals complete control over every step of commercial production, media planning and media buying.
Clients log on to www.spotrunner.com (or special co-branded portals for Realogy members), provide information about their business and desired locations, and then select a commercial from Spot Runner's extensive library of thousands of pre-produced, high-quality advertisements. A wide variety of ads are available – for agencies and brokers, individual agents or listings and for mortgages, loans and insurance.
Spot Runner personalizes the ads with the client's specific information, logos and even their own images which can be easily uploaded into Spot Runner's system. Then, based on information provided by the client, Spot Runner uses its proprietary media planning engine to create customized media plans that allow advertisers to target customers by demographics, networks and specific neighborhoods.
Once the client approves the ad and media plan, Spot Runner takes care of all the details and launches the campaign on TV. After the ads have run, clients receive easy-to-understand reports that show exactly where and when the commercials ran and provide details about the viewing audience.
With Spot Runner's Exclusive Online Platform Real estate professionals can:
– Advertise on top TV networks like CNN, HGTV and the Golf Channel , with complete campaigns, including an ad and airtime starting at $1500.
– In as little as 30 minutes business owners can log on to spotrunner.com, select and customize a commercial, and receive a media plan.
– Commercials can be up and running in as little as two weeks.
For more information, visit www.spotrunner.com.
