RISMEDIA, April 25, 2007-If agents leave one brokerage company to start their own company, they obviously do not want to lose their entire hard-earned market share. Such a transition could be the best business decision they have ever made or it could be the worst.
A key to staying in the forefront of the customer's thinking and selection process for their next real estate activity is transitional branding; ensuring that your new brand replaces the old brand seamlessly. The wise agent must recreate their brand not only in their own mind, but they must also step inside the minds of their customers, imagining how that customer will think, feel and react to the brokerage name change.
Branding loyalty and community involvement are inseparably locked together, according to this week's expert iSucceed/RISMedia Business Development and Training Call guest-Vince Cavaliere. Cavaliere made a successful transition to a new company and brand and in the process didn't lose a single percent of market share.
Using giant corporations like IBM, Pepsi and Coca-Cola as a model of involvement in the community Cavaliere-an award-winning Kamloops, British Columbia, broker in a small town three hours east of Vancouver, Canada-has now succeeded in winning the loyalty of almost 5% total town population of 90,000.
"The giant companies are active corporate citizens, giving back money to the community that buys their products. As an agent, I am taking away financially from the community so I need to give back, maybe to local schools, hospitals, city sports teams, etc.," says Cavaliere.
Doing so and becoming a major hockey sponsor for the city of Kamloops has helped brand Cavaliere's company with top-of-the-mind awareness. "Even though it is not necessarily accurate, some people have an opinion that real estate agents make too much money, so giving back counter balances that viewpoint," Cavaliere adds.
During this powerful and informative Business Development and Training Call-available FREE for the next seven days exclusively at http://www.isucceed.com/-Cavaliere will explain:
• How to advertise a new brokerage after many years with another brand
• How to quickly manage a new logo, brand and advertising campaign
Cavaliere is the motivator, trainer and driving force behind the Vince Cavaliere Team at River City Realty. Cavaliere entered the real estate industry 1993 and during his first two rookie years worked with FSBOs and Expireds to generate business. As his business grew, so did his knowledge of marketing and customer service, and within a short time he was well known throughout his local community. Throughout the next 12 years, Cavaliere won numerous awards during his successful career with RE/MAX, including the Lifetime Achievement, Hall of Fame and Chairman's Club awards.
In 2006, Cavaliere made a strategic business decision to separate from the world famous REMAX brand to start his own company; River City Realty. Members of his six-member team include three licensed selling partners, a sales manager, a transaction coordinator and his wife, Katrina, who as the office manager keeps the operation running smoothly. Now deeply experienced in the area of marketing and creating a brand, Team Cavaliere is truly the "Brand of Choice" for many in his local community, enjoying instant brand recognition and the successful conclusion of 186 transactions in 2006.
"You must think outside the box with regard to community involvement if you want your business to grow," says Cavaliere. He has developed a number of innovative ways to gain exposure while still providing value to the consumer and exhibiting the spirit of community support that has made his business a pillar of the local community.
By making inroads into local radio and sports sponsorships, Cavaliere is able to get Team Cavaliere's name in front of thousands of potential customers every week, all with minimal investments of time and money. Join us today and let Cavaliere show you new avenues and methods that can result in measurable new opportunities for branding and truly connecting with your community.
Every Wednesday, real estate professionals interested in serious business growth should listen to the iSucceed/RISMedia Business Training & Development Call. This call offers veteran agents, intermediates, as well as rookies across the country, an opportunity to discover and implement the proven, profitable real estate strategies of over 200 of the industry's most successful agents.
iSucceed has a growing reputation as a valuable source for tools, scripts, shortcuts, dialogues, marketing ideas, and industry secrets, gathered directly from North America's top real estate superstar agents… like Vince Cavaliere. Today iSucceed/RISMedia is offering a FREE 14-day trial with unlimited access, exclusively for RISMedia listeners. Interested parties need only enter the code "RISMEDIA14" when they go to www.iSucceed.com.
