RISMEDIA, May 2, 2007-Approximately 86% of the respondents to a DayTimers 2007 Letter Writing Survey said they had chosen to send a handwritten personal letter or a business note in the past year rather than other means of communication, including electronic. Seventy-five percent said written communication is more personal, friendly and intimate, allowing them to better express their feelings. Seventy-two percent felt it shows a special effort to communicate.
"Appreciation letters, especially those handwritten on special stationery, have become rare in this day of electronic communication; but it is for that exact reason they are so highly regarded," says Maria Woytek, DayTimers Time Management Expert.
Over half the participants (51%) in the telephone survey, conducted by Opinion Research Corporation, noted that they like using attractive stationery when writing letters and notes for business or personal use because it makes a statement beyond just the words on the page.
"It's a pleasant surprise to receive a hand-written note. In this age of fast paced, electronic communication, we are hungry for a high-touch connection with others. The handwritten word does that for us," says Woytek.
Appreciation letters are one of the most important forms of communication, according to www.writeexpress.com, because they provide a positive opportunity to communicate at significant times–whether to say "thank you," encourage or acknowledge an achievement, compliment or praise a speaker or leader of an organization, or simply to express personal sentiments.
"It's not surprising that so many people find hand-written letters on special stationery to be such an attractive form of communication," concludes Woytek. "Many people really enjoy the ambiance of writing with a pen and paper. In fact, nearly 1/2 of the respondents to our survey mentioned this fact."
For more information, visit www.daytimer.com.
