RISMEDIA, May 29, 2007-Matt Theriault of RE/MAX Palos Verdes & Execs has launched his exclusive Find The Right Buyer Marketing System (FTRBMS). Theriault says his system usually results in defied market conditions, a leveraging of supply and demand resulting in favorable home sales. Theriault’s 2006-2007 sales reflect a 102% sales-price-to-list-price ratio, zero expired listings and 100% customer satisfaction.FTRBMS is based on the universal law of marketing that is attributed to über-juggernauts such as Coca-Cola, Macy’s, Mercedes Benz, Nike and Dell computers. This law states that exposure creates demand, and demand drives value. In real estate, the law translates to: Exposure creates traffic, and traffic drives competition. When buyers compete for a home, a home sells for more. By focusing almost solely on differentiating a home and creating massive exposure, the traffic and competition should, and are apt to, follow naturally. Summed up, the home seller with the most traffic will find the right buyer.
The FTRBMS is comprised of expert pre-market preparation, a targeted marketing plan and a leveraged pricing strategy.
“Considering the fact that a home new to the market will receive the majority of its buyer activity in the first two-to-three weeks, proper preparation cannot be underestimated,” said Theriault.
Being properly prepared can significantly differentiate one home from many other homes that are for sale at the same time. The FTRBMS prepares the home for the market prior to public announcements; this showcases the home in its best light, positions the home at the head of its competition during its most crucial time on the market.”
Theriault’s system includes a unique buyer profile, which is prepared for each property before the marketing plan is activated. The profile encompasses information from national buying statistics, owner history and the neighborhood’s characteristics. The buyer profile is also used to target the most-qualified buyer for the property.
“The marketing plan emphasizes, but is not limited to, multiple avenues of exposure through the Internet,” continued Theriault. “The FTRBMS features homes within the South Bay’s beach cities (which includes Redondo Beach, Hermosa Beach, Manhattan Beach and El Segundo) and Palos Verdes on the Internet’s top ten real estate Web sites: Realtor.com®, RealtyTrac.com, Homegain.com, Rent.com, REMAX.com, Realestate.Yahoo.com, Zillow.com, Apartments.com, Ziprealty.com and Move.com.”
When home buyers search for homes in the South Bay, they see Theriault’s clients’ properties prominently displayed with color photographs and a virtual tour. This high-value, premium placement provides 500% more exposure, on average.3 Theriault says this additional exposure is created to increase demand and help sell homes for more.
According to Theriault, statistics show that his clients will benefit from the more than 6.6 million individuals per month who, on average, spend 82% of the time they searched for a home online on Realtor.com and 17% of the time they searched on ranked Web sites 2-10.
Few would argue that proper pricing plays a very important role in a home’s marketing and exposure, and that choosing the wrong price has its consequences. Theriault emphasizes this dynamic in the system’s final step. A custom pricing strategy is devised to further leverage market conditions in the seller’s favor.
In making the investment in the Find the Right Buyer Marketing System, Theriault said, “I want to ensure that the properties I market enjoy optimum shelf positioning online. What separates me from other agents is how I help differentiate my properties from the other homes they compete against. It just makes sense to market homes where 81% of the most qualified sector of the home buying market shops. If you were to enter a fishing contest and had your choice of where to drop your line, would you choose the desert or the ocean? The Internet is the ocean! My clients’ homes appear first not only on the top 10 real estate websites, but on AOL, Yahoo and MSN as well.”
For more information, contact Matt Theriault at (310) 883-4527 or visit www.FindTheRightBuyer.com.
