RISMEDIA, Nov. 8, 2007-REALTOR.com released Featured CMA Farming Edition, a turnkey system that allows Realtors® to spend more time working directly with clients while their “virtual” marketing department automatically provides 40 mailing campaigns annually, answers consumer inquiries sourced from REALTOR.com, and provides relevant follow-up information to prospects.
“This new system gives valuable branding exposure to Realtors on Realtor.com, a unique print-to-Web direct mail program and the ability to identify consumers early on in the real estate search process,” said Realtor.com President, Errol Samuelson. “Because it integrates all of these important marketing tools into one program and automatically operates each service, Realtors have more time to work one-on-one with clients and prospects.”
According to the company, the Featured CMA Farming Edition delivers branded marketing tools that stimulate inquiries back to the Realtor, including research tested print-to-Web direct mail post cards. Through these personalized cards, the company says that Realtors micro-target the specific neighborhoods in which they’d like to increase business. By including special access codes on the cards, prospects are directed online where they in turn receive relevant market reports featuring information on recently sold homes, pricing trends, recently listed homes, and time-on market reports for their specific neighborhood.
“What I liked most about Featured CMA Farming Edition is that agents can pre-select the consumers, areas, and neighborhoods they’d like to target or focus on, right down to the specific streets.” said Darryl Edwards, principle broker at Platinum Realty Services in Mendham, NJ. “We participated in the test program and really liked how it helped expand our prospecting efforts and kept everything moving while we worked with clients.”
Realtors using this system will also automatically receive numerous inquiries from potential prospects visiting Realtor.com. By participating in the What’s Your Home Worth? survey on the Realtor.com homepage, consumers that opt in will receive a market snapshot of their local neighborhood with up-to-the-minute MLS data. Participating Realtors receive the prospect’s contact information and can then establish contact and begin cultivating relationships that have potential to become listings or a “sale.”
“New agents can get started from day one with a complete package that assists them in building a healthy prospecting effort.” says Samuelson. “Experienced agents refocus their efforts on cultivating personal relationships with clients with the assurance that the Featured CMA Farming Edition suite is quietly helping them build and sustain their business with engaging and consumer-tested marketing tools.”
Because follow up communication is important to the farming process, CMAFE was designed to include on-going, automatic outreach that provides active prospects with market information on listings, sales, price trends and “time-on” market for listings in their neighborhood. This on-going follow up contact with relevant information keeps clients informed and in touch with their Realtors, while the Realtor continues to build their prospect and client book.
For more information, visit www.REALTOR.com.
