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In a Troubled Economy, CFOs Explore Layoff Alternatives

Home Best Practices
March 25, 2009
Reading Time: 3 mins read

RISMEDIA, March 26, 2009-While confidence in the U.S. economy and leadership remain low among CFOs of American companies, many are speaking out and taking action to protect their own businesses and workforce, according to the most recent quarterly survey conducted by Financial Executives International (FEI) and Baruch College’s Zicklin School of Business.

CFOs responding to the 2009 first quarter “CFO Outlook Survey” overwhelmingly declared that they need more from their boards of directors, with four out of five expressing discontent with the current relationship. CFOs also conveyed skepticism over the effects President Obama will have on the economy, with 58% reporting they are less confident since his inauguration, and only one-third expecting the stimulus package will help the economy. As CFOs are forced to make tough decisions on cost cutting, half are freezing salaries and using other unconventional measures to avoid layoffs.

The CFO Optimism Index for the U.S. economy in first quarter 2009 continued its downward trend to 38.96 – another all time low and a 47% drop from its 2004 high (73.55). Amid the dismal news, the survey revealed a glimmer of encouragement: respondents’ outlook toward their own businesses saw the first incline in more than three years, with an increase to 58.93 from last quarter’s 58.07.

“These are undoubtedly difficult times for CFOs, but this quarter’s survey indicates we may have turned a corner in terms of business outlook,” said John Elliott, dean of the Zicklin School of Business at Baruch College. “Last quarter, CFOs reported they were undertaking greater responsibilities within their companies; this quarter they have made it clear they cannot do it alone – boards need to work in tandem with CFOs to weather the storm.”

CFOs Freeze Salaries, Mandate Unpaid Time Off to Salvage Jobs

CFOs are undoubtedly faced with massive cuts; however to avoid layoffs, CFOs report they are implementing the following:

Salary freeze – 51%
Redistribution of responsibilities – 29%
Elimination of bonuses – 29%
Restructuring – 29%
Salary decreases – 20%
Shortened work week – 16%
Mandatory unpaid time off – 11%
Option to telecommute – 3%

CFOs Need Boards to Act as Partners

Improved collaboration with their board of directors is a priority for many CFOs. When CFOs (whose companies have a board) were asked what they need most from their boards right now, over half said they want their board to act as a partner in exploring ways to get through a challenging economy (54%). Other popular answers included: Nearly half of the CFOs surveyed want their board of directors to collaborate more on solutions to deal with present circumstances (48%). One quarter are looking for their board to serve as counsel to the CFO (24%), while one in five wish their board would serve as sounding boards for CFO concerns (20%)

CFOs Remain Doubtful of Obama Administration, Stimulus Package

As we make our way through the first 100 days of a new Presidential administration, CFOs weighed in on their sentiments toward President Obama’s performance and their thoughts on recent policy. Only 9% of CFOs said that President Obama’s inauguration has improved their U.S. economic outlook and increased confidence. Accordingly, more than half (58%) stated their confidence in the economy has actually weakened since the President took office. One third (33%) felt it was too soon to determine. To that end, only one third of CFOs (33%) believe the stimulus package signed into law in February 2009 will aid the economy, while an even smaller percentage (21%) foresee a benefit in the package for their own companies. While support of the package is less than favorable, CFOs of this quarter’s survey identified infrastructure (34%), tax relief (31%), job developments (28%), energy (24%) and health care (23%) as the most important components for their companies. Surprisingly, a relatively small number of CFOs (5%) felt that the package’s components on jobless benefits would help their companies.

“The FEI/Baruch CFO Survey has monitored CFO perspectives on the changing Presidential administration over the past year, and this quarter has revealed that CFOs have many of the same apprehensions about President Obama’s policy proposals as they had about candidate Obama’s policy platform,” said Marie Hollein, president and CEO, Financial Executives International. “The message from CFOs is that actions speak louder than words – while there is support among them for certain components in the President’s stimulus package, there is an opportunity for more business concerns to be heard. The next few months will be crucial in transforming the relationship and opening the dialogue between CFOs and the administration.”

Signs of Recession Recovery Not Likely Until 2010

While concerns over the U.S. economy continue to intensify, CFOs see no signs of recovery in the current year. When asked when they believe economic indicators – such as bond yields, mortgage interest rates, U.S. unemployment rate and rising GDP – will collectively improve and result in the start of a U.S. economic recovery, an overwhelming majority (83%) predict that signs of a recovery will not begin until the first half of 2010 or later. Specifically, 47% see relief during the first half of 2010, 25% in the second half of 2010, and 11% at a point in time beyond 2010. Fourteen percent are in the optimistic minority, expecting recovery to begin this year.

For more information, visit http://www.financialexecutives.org.

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Paige Tepping

Paige Tepping

As RISMedia’s Managing Editor, Paige Tepping oversees the monthly editorial and layout for Real Estate magazine, working with clients to bring their stories to life. She also contributes to both the writing and editing of the magazine’s content. Paige has been with RISMedia since 2007.

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