RISMEDIA—May 3, 2010—In an effort to combat the consumer perception of “brokerage sameness” and identify those real estate firms most committed to serving the needs of today’s consumers, RISMedia has launched RISMedia’s Real Estate Information Network® (RREIN), a network of leading real estate companies providing leading real estate information and services to consumers.
“Consumers today have an inadequate level of understanding about the process, opportunities and risks facing them in real estate transactions, and they need to be able to identify those real estate firms they can rely on for relevant, factual information…as opposed to the constant stream of negative real estate information they are exposed to from national media,” said RISMedia President and CEO John Featherston. “Membership in RREIN immediately identifies these firms to consumers.”
Membership in RISMedia’s Real Estate Information Network®, therefore, is limited to those real estate firms committed to educating real estate professionals and consumers with the critical information necessary to make the best possible real estate-related decisions. As required by RISMedia, which has provided the real estate industry with leading-edge news and business development strategies for 30 years, members of RREIN will distribute relevant business-to-business (B2B) and business-to-consumer (B2C) real estate content to their sales force and to their consumers through the latest media delivery methods, including print, digital, video and mobile technologies.
“RREIN is one of the finest programs for real estate brokerage companies that I have seen in years,” said real estate veteran and RREIN charter member Richard Schlott, chairman & CEO of New Jersey’s Gloria Nilson, REALTORS®, Real Living. “For a very reasonable fee, our company is provided with timely real estate information to share with our agents and consumers. In my opinion, this is an extremely well thought-out product that gives Gloria Nilson an advantage over the competition.”
According to RISMedia Executive Vice President, Darryl MacPherson, “Membership in RREIN is semi-limited per major metro area, with further exclusivity extended on a case-by-case basis for charter members. RREIN will provide deserving real estate companies with an unprecedented level of differentiation through the elevation of information.”
“Through RISMedia’s Real Estate Information Network®, leading real estate firms can now benefit from the rich media promotion and unparalleled information resources of RISMedia, enhancing their value proposition to consumers and real estate professionals alike while branding their full suite of real estate services,” said Rei Mesa, RREIN charter member and president and COO of Prudential Florida Realty in Sunrise, Florida. “Through these unique, consumer-facing programs, RISMedia is allowing leading real estate companies and their sales associates to fortify their well-earned positioning in today’s competitive real estate environment.”
RREIN offers its members a practical, cost-effective and well-developed business solution for social media, lead generation, marketing/branding and recruiting/retention.
Members of RREIN, therefore, will have access to a variety of targeted deliverables through the RREIN Business Solution, including:
- Licensed B2C content, including: weekly consumer articles and press releases; monthly digital consumer newsletter (Home Matters); daily consumer news feeds and biweekly videos through the RREIN Resource Center
- Licensed B2B content, including: daily business development digital newsletter branded to the brokerage; Social Media Matters – Insights & Strategies monthly newsletter; Real Estate magazine online
- Interactive online portal – The RREIN Innovation Center – to automate and customize delivery and tracking of B2C and B2B content
- Premium promotion and ongoing RISMedia editorial coverage
- An introductory guide and materials for generating ongoing publicity
- Mobile Broker website and lead generation services
- SMS text services for listing/agent information
“RISMedia’s Real Estate Information Network® is designed to meet the critical need for consumer education by helping consumers find and form relationships with those real estate companies who can deliver the right information, a full suite of real estate services, and a sales force of experienced, professional real estate agents,” said RISMedia Chief Marketing Officer Allan Dalton. “Positioning your firm as a trusted information resource for today’s home buyers and sellers will secure your place in the real estate market of tomorrow…because information share equals market share.”
“For the past two years, most brokerage firms have been engaged in the fight of their business lives as the real estate market and the economy at large, crumbled,” added Featherston. “If you do not successfully reinvent your firm now, you may miss a critical opportunity to improve your value proposition to both your sales associates and consumers.”
For more information on RISMedia’s Real Estate Information Network®, please email RREIN@RISMedia.com.
RISMedia’s Real Estate Information Network®, is a national network of leading real estate companies providing leading real estate information to consumers. Membership in the Real Estate Information Network® is limited and predicated upon a firm’s proven leadership in its local marketplace and its commitment to disseminating critical real estate information to consumers, as provided by RISMedia.
RISMedia, the leader in real estate information systems, has been providing the industry with news, trends and business development strategies for nearly 30 years through its flagship publication, Real Estate magazine, its leading website, RISMedia.com, and its renowned networking and educational events. RISMedia is also home to the Top 5 in Real Estate Network®, a network of leading North American real estate agents providing leading real estate information to consumers.
