Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
When it comes to AI, I think we can all agree: The train has left the station. Moving at a speed never before seen, artificial intelligence adoption rates are more than double that of smartphones and tablets when they hit the scene in 2007. The question is, how’s a real estate professional—and the industry at…
A federal securities class-action lawsuit has been filed against national online mortgage lender Better Home & Finance (commonly known as Better), its controversial founder and former CEO Vishal Garg, and its current CFO Loveen Advani. The suit alleges that Better violated federal securities laws by knowingly misleading investors about the company’s potential monthly loan volume…
Michael Furino concedes that sometimes, he probably leaves money on the table. “I’m honest with people,” he says. “It probably costs me money once in a while because I’m not in their face and I’m not a hard sell.” But this is exactly what makes Furino successful in the long-run. In July, the top-producing founder…
Compass is back in the legal spotlight, this time as the defendant in a class action antitrust suit filed by New York City renters who allege the megabrand “monopolized” the New York metro market through its acquisition of Anywhere, and also restricted renters’ access to inventory by asking agents to divert listings off of Zillow’s…
Despite fierce headwinds driven by the war in Iran and still-rising mortgage rates, Rocket Companies reported impressive gains during its Q2 earnings call on August 6, thanks in large part to reaching “record levels” in both purchase and refinance quarterly marketshare. “It was one of the toughest spring housing markets in years,” said Rocket Companies…
From razor-thin margins to part-time agents, there is good reason for the consolidation currently underway in residential real estate. The question is, will the players left standing be the right ones? As private-equity and Wall Street money extend their tendrils further into the real estate landscape, concerns regarding their intention, integrity and capability to properly…
Have you seen this article? If not, you need to read it. And, sorry, but it’s going to make you mad. “I Tried to Sell My House With a Chatbot – Over five frantic days, I gambled my family’s life savings on a hunch that A.I. could outperform a real estate agent.” You need to…
Above, from left to right: Tamir Poleg, Erik Carlson and John Featherston When The Real Brokerage announced its acquisition of REMAX for $880M on April 27, another shockwave jolted the industry, triggering uncertainty for those brokers and agents affiliated with the two firms, as well as for the industry at large. During an exclusive RISMedia…
With a 38-year history ranking residential real estate’s most successful U.S. brokerage firms, RISMedia’s annual Power Broker Report & Survey has had a front row seat to industry change, witnessing the various stages of the brokerage lifecycle—growth, acquisition, merger, rebrand, as well as shops closing up for good. The degree and pace of change in…
Above: Chris Trapani, co-founder and CEO, Christie’s International Real Estate Sereno This past January marked the one-year anniversary of a monumental decision for Chris Trapani—the day he said no to Compass. As the mega brand forges forward on building a monolithic presence on the residential real estate landscape, Trapani, co-founder and CEO of Northern California’s…
“AI can summarize what has been published about a property,” says one real estate professional. “The trouble is that some of the most important information has not been published, is no longer current or cannot be understood without seeing the home.” Read more.
