RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

C.A.R. and AssetPlanUSA Lunch HAFA Certification Program

Home Marketing
May 3, 2010
Reading Time: 2 mins read

RISMEDIA, May 4, 2010—The California Association of Realtors® (C.A.R.) recently launched a program for real estate professionals to become Certified HAFA Specialists in California. The program was created in conjunction with AssetPlanUSA, a nationwide foreclosure alternatives solution provider and Home Affordable Foreclosure Alternatives (HAFA) specialist.

“California was one of the states hardest hit by the housing downturn, and much remains to be done to help families in distress either keep their home or help them through the foreclosure process,” said C.A.R. President Steve Goddard. “This certification program will clearly identify real estate professionals who have chosen to specialize in HAFA, arguably the most important short sale program in the nation.”

Short sales, the primary foreclosure alternative offered under HAFA, have become an increasingly important part of the California real estate market in recent years. In these transactions, borrowers are allowed to sell their home for less than the full amount due on their loan.

“We strongly support the Treasury Department’s efforts to assist families through the short sale process,” Goddard said. “We’re committed to helping the HAFA program be successful in California.”

“HAFA is the first program to set much needed nationwide standards for how short sale transactions should be conducted,” said Ray Mathoda, chief executive officer of AssetPlanUSA. “While the number of short sales has increased in the last two to three years, both in California and nationwide, a large percentage of transactions currently fail to be completed prior to foreclosure. The HAFA program should increase the volume and success rates of short sales and will set an important precedent for the market: Lenders should forgive the deficiency for borrowers who are forced to short sell due to documented financial hardship.”

“In many instances, a short sale may be the best way for a family to stabilize their finances and get back on their feet without going through the costly and unpleasant foreclosure process,” Goddard said.

More than 100 servicers accounting for more than 90% of U.S. home loans serviced are signed up for the HAFA program, which is expected by many to be the largest short sale program in the nation.

The Certified HAFA Specialist program is a two- to three-hour Internet-based webinar teaching real estate professionals about HAFA, who it affects, and how it works.

For more information, visit www.hafacert.com.

ShareTweetShare

Related Posts

Sea Glass Acquires Sperry Commercial Global Affiliates
Industry News

Sea Glass Acquires Sperry Commercial Global Affiliates

January 9, 2026
The Keyes Company Brings The Landmark IV Group to Hollywood
Agents

The Keyes Company Brings The Landmark IV Group to Hollywood

January 9, 2026
Multi-Family Housing Starts Down in October; Single-Family Starts Rise
Agents

Multi-Family Housing Starts Down in October; Single-Family Starts Rise

January 9, 2026
Middling Jobs Report Offers Little Insight on 2026 Housing Market
Industry News

Middling Jobs Report Offers Little Insight on 2026 Housing Market

January 9, 2026
‘Benchmarkets’ vs. Outliers: Why Your Local Housing Story May Differ Drastically From National Trends
Industry News

‘Benchmarkets’ vs. Outliers: Why Your Local Housing Story May Differ Drastically From National Trends

January 9, 2026
Compass
Agents

Compass Closes Anywhere Deal Amid Anonymous Reports of ‘Overruled’ DOJ Staff Concerns

January 9, 2026
Tip of the Day

RISMedia Headliners: Innovating for the Future

Succeeding in the new year will take more than determination and hard work—it will require utilizing technology that facilitates efficiency and increased business. In this in-depth feature, real estate tech leaders share the innovations they believe will give agents and brokers a competitive advantage in 2026. Read more.

Business Tip of the Day provided by

Recent Posts

  • Sea Glass Acquires Sperry Commercial Global Affiliates
  • The Keyes Company Brings The Landmark IV Group to Hollywood
  • Multi-Family Housing Starts Down in October; Single-Family Starts Rise

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X