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Keller Williams Realty Launches Enhanced Consumer-Centric Website

Home Consumer
May 5, 2010
Reading Time: 1 min read

RISMEDIA, May 5, 2010—Keller Williams Realty Inc. announced that it has released a new, upgraded version of its company website, KW.com. Among the new features specifically designed to give consumers all the real estate information they want, are local featured listings on the landing page and a mobile optimized version of the site that features area KW listings and allows mobile open house searches and home valuations from a consumer’s mobile device. The new features are designed to give consumers real estate information when and where they want it most and drive home buyers and sellers to Keller Williams agents.

“When you add up KW.com and our network of more than 70,000 office and agent websites, our Web network boasts 2.6 million unique visitors per month,” said Cary Sylvester, executive director of technology, Keller Williams Realty, Inc. “That gets us really excited about our new mobile open house search feature, which will now give our agents’ busy customers an on-the-go home search tool.”

The new KW.com will also showcase profile pages for each Keller Williams agent through a new search element. Consumers will now be able to find a local agent by locality, specialty and expertise, and see their listings on an agent-centric page.

“We believe real estate is a local business, and our goal is to get visitors to local associates as quickly as possible. The new mobile features, especially the open house search, are a convenient and simple way for our agents’ customers to find what they are looking for,” said Bryon Ellington, chief products officer, Keller Williams Realty, Inc.

For more information, visit www.kw.com.

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Paige Tepping

Paige Tepping

As RISMedia’s Managing Editor, Paige Tepping oversees the monthly editorial and layout for Real Estate magazine, working with clients to bring their stories to life. She also contributes to both the writing and editing of the magazine’s content. Paige has been with RISMedia since 2007.

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