RISMEDIA, June 30, 2010—FrontDoor.com, the online real estate information service of cable network leader HGTV, has introduced a series of free, self-serve widgets featuring access to video and instructive real estate content.
According to the company, the new, continually updating widgets have been created in response to requests from real estate trade professionals who desire the expert original content of FrontDoor.com and industry-leading video from HGTV.
Real estate professionals can visit www.frontdoor.com/widgets to grab the new online tools to place onto their own websites. Options include:
-First-Time Home-Buying Tips – comprehensive guides, expert advice and helpful tools to make a smart and memorable first home purchase.
-Cool Houses – scour FrontDoor’s 4+ million listings for the coolest homes on the market, from celebrity mansions to waterfront estates.
-Real Estate Videos – clips from the most popular HGTV real estate shows on TV, plus expert tips for both buying and selling successfully.
-Best of FrontDoor – users learn which home improvements increase property value most, discover how much their home is worth, plus get advice on everything from staging to foreclosures.
“Ours was the first major real estate portal to fully integrate Facebook content sharing, allowing Realtors to easily share FrontDoor’s vast library of articles and videos directly with clients all from a single click and login experience,” says Rich Lacy, vice president and site director for FrontDoor.com. “The widgets are a fun next step in enabling real estate professionals to be associated with FrontDoor and HGTV wherever consumers wish to view the content.”
Leading Real Estate Companies of the World was among the first to test and use the widgets in order to create a more meaningful way for buyers to identify homes of interest through its luxury homes website, LuxuryPortfolio.com.
“As the access to real estate information online grows exponentially every day, the importance of offering real estate customers the most relevant, easy-to-digest content from trusted home resources becomes increasingly important,” explains Paul Boomsma, president of Luxury Portfolio Fine Property Collection. “Through our relationship with FrontDoor, we are able to offer easier access to meaningful how-to content for our brokers, agents and consumers alike via the widgets, which brokers and agents can embed on their own websites or have LeadingRE integrate into Propopoly, LeadingRE’s innovative blog platform available exclusively to its broker and agent network.”
Launched in late 2007, FrontDoor has rapidly risen to become a leader in real estate Web services thanks to the demonstrated leadership and know-how of HGTV – seen in more than 95 million U.S. households and is a leading resource for home and garden content – combined with a rich, video- and image-centric experience offering the best and latest in listings and real estate related information.
For more information, visit www.frontdoor.com.
