Realogy Corporation, a leading provider of real estate and relocation services, recently announced that its proprietary LeadRouter SM online lead management system had a 40 percent year-over-year increase in the volume of leads delivered directly to brokers and sales associates affiliated with its residential real estate franchise brands—Better Homes and Gardens® Real Estate, CENTURY 21R, Coldwell Banker®, ERAR, Sotheby’s International Realty® —including offices owned by its brokerage subsidiary, NRT LLC. In 2011, LeadRouter delivered 1.4 million leads in 2011, up from 1 million in 2010.
“The dramatic success of our LeadRouter system in 2011 speaks volumes not only about the effectiveness of the underlying technology, it clearly validates the comprehensive Web marketing strategies employed by our world-class brands,” says Alex Perriello, president and CEO of the Realogy Franchise Group. “With approximately 90 percent of home buyers initiating their property search on the Web today, LeadRouter is the right product at the right time for our affiliated brokers and agents.”
According to the company, LeadRouter was first launched in 2004 as the first Web-based product of its kind and is still available only to Realogy-affiliated brokers and agents. The company notes that LeadRouter captures leads from both homebuyers and sellers and forwards them instantly as both voice and text messages to agents’ mobile devices, enabling them to respond to consumers within minutes of receiving the request. The LeadRouter platform distributes leads from more than 20,000 offline and online sources, including Realogy’s brand Websites and listing distribution partners as well as phone inquiries and walk-ins.
According to the company, LeadRouter is unique in the way that its intelligent routing and customizable business rules enable brokers to manage all of their incoming leads through a single, integrated platform according to their individual management preferences.
For more information, visit www.realogy.com.
