Pinterest is a new social cataloging site rapidly gaining popularity as the third largest social network site in traffic behind Facebook and Twitter. Its membership is in millions with major audience being educated women under age of 45. The interesting fact is that an average user spends over 89 minutes on the site, vs. 16 minutes on Facebook. Forbes magazine estimates the value of the company over $7B in April 2012.
Why is Pinterest important to Real Estate?
Pinterest provides artistic expression to people via images and photos as Twitter does to texting. The site organizes information using “Boards” and many “pins.” Common topics to date have been cooking, travel, and art. All the expressions happen through pictures rather than words and these pictures are conveyed by choosing URLs. Once a user registers and creates pins and boards, other viewers can repin them on their own boards, comment on and like them, etc. The more people repinning, more is the popularity.
Real estate is best expressed by pictures. Women, who play a dominant role in a family on homebuying, are already a large segment of this site. Through beautiful imagery of homes and neighborhoods real estate professionals can create powerful story boards and “connect” to customers more than other marketing channel.
Under Socialite Marketing System, planetRE will provide stunning Pinterest pages. Once user preferences are captured during setup; the system will create relevant Boards and pins for real estate professionals with the story board reflecting their neighborhoods, market properties, and related imagery, making them the “brand ambassadors” of the community. Pinterest is not a blunt property listing site but creates agent awareness by letting them be brand ambassadors of the communities they choose to serve. By letting people pin and repin good contents it helps for excellent marketing for a low cost.
Pinterest, like other dynamic sites, requires valuable and dynamic content refreshing and management, which planetRE service will do with no burden for the agent.
For more information, visit http://www.planetre.com/Socialite/Pinterest.html.
