The top two business issues on the minds of leading real estate executives are thoroughly explored by prominent industry experts in a new 12-page special supplement on “Recruiting and Technology” commissioned by technology firm Imprev for the latest issue of RISMedia’s Real Estate magazine.
Renwick Congdon, CEO, Imprev, said, “We know from our Thought Leader Survey that recruiting and technology are among the most important business issues on the minds of top real estate executives. And the clock is ticking. The industry must move more aggressively to address its aging workforce. It is struggling to effectively attract younger top talent, who rarely pick real estate as a first career choice.”
“Providing a unique and very public forum to pull forward expert views on these two topics—which today are interrelated—can help facilitate the change we need,” Congdon added.
Stefan Swanepoel, widely recognized as a leading visionary in the real estate industry, called the Imprev supplement “delightfully original as it breaks the ‘it’s all about me’ mold we so often find in the real estate industry.”
“Imprev is an innovative and dynamic company,” Swanepoel added, and he should know. As author of 22 books and reports about real estate trends and innovation, Swanepoel is renowned as the most published author in the real estate industry. His next book, the second for 2013, is the 164-page Swanepoel Technology Report slated for release May 1st.
The Imprev commissioned supplement is being jointly distributed with the April edition of RISMedia’s Real Estate magazine. It features well-known real estate industry experts including:
• Phil Soper, CEO of Brookfield Real Estate Services
• RE/MAX’s top marketing leader Mike Ryan
• John Heithaus, Chief Marketing Officer of MRIS, one of the largest Multiple Listing Services in the U.S.
• Industry consultants Victor Lund and Marilyn Wilson, of the WAV Group
Imprev contracted award-winning journalist Mike Sheridan to write and edit the supplement. Sheridan, a Fulbright Scholar and Gannett Fellow, is the former president of the National Association of Real Estate Editors whose works have been published widely, including the New York Times, the Los Angeles Times, Urban Land, Delta Sky magazine and Reader’s Digest.
Topics covered in the issue include insight on how managers can use social media to engage their agents; the importance of agent marketing in a mobile world; a look at what younger agents need to break away from the competition; helping attract new recruits by picking the right mobile tools; why agents need to understand the importance of digital brand to Gen X and Gen Y homebuyers; and how to find the right strategic partners when building a technology system that will attract new agents.
Congdon explained that because the supplement tackles two crucial business issues for top real estate executives, “It has more value for everyone, and we’re fortunate to be able to tap some of the industry’s best thinkers,” he said.
Congdon also contributed to the special issue. Recently named to the Board of Directors of Entrepreneurs Organization (EO) Seattle, Congdon writes about a potentially “disruptive” approach to changing how the industry recruits younger agents to combat its aging status.
Congdon writes, “Stop recruiting sales people. Recruit business owners.” He then discusses ways broker/owners can attract the new “entrepreneurial agent.” Congdon will be continuing this discussion through a series of upcoming blogs on the Imprev corporate website.
The supplement also features a new infographic on real estate “Recruiting and Technology”.
A digital version of the new Imprev special “Recruiting and Technology” supplement is available here.
For more information, visit www.imprev.com.
