RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Why We Choose Safety over Excellence (and How to Reprogram)

Home Best Practices
May 28, 2013
Reading Time: 7 mins read

Accessing the third part of your brain—the neocortex—puts you into what Comaford calls the “Smart State.” Here, you have easy access to all of your resources, plus you’re creative, present, emotionally engaged, and can envision an exciting future for yourself. In other words, you’re ready to make smart choices and execute them well.

Comaford shares five powerful tips that will help you to leave the Critter State behind and shift into the Smart State:

Learn to ignore shiny objects. (Smart State Accelerator: FOCUS) In its quest for security, the critter brain tends to filter out things it doesn’t want to see, hear, feel, or deal with. Meanwhile, it also has the ability to focus disproportionately on shiny objects that distract you from doing what you really need to do. That’s what happens when you spend all day on a minor project and tell yourself that you’re being productive…never mind the major biannual report you’re “conveniently” neglecting because it’s so overwhelming!

To move out of your Critter State and into your Smart State, you must cultivate the ability to be present in the here and now, to be honest about your current situation, and to accurately identify and prioritize high-value activities. The first step? Identify and understand the parts of yourself that urge you to run away or stick your head in the sand.

“Look back at instances in which your productivity and success were compromised, and even if it’s uncomfortable, try to figure out what they might have in common,” suggests Comaford. “For instance, maybe your leadership is consistently undermined because you avoid confronting insubordinate team members. With this information, you can acknowledge that your critter brain wants to avoid a fight at all costs. And now that this tendency has been specifically identified and no longer lurks in your subconscious, you have the power to override that ‘flight’ instinct the next time someone flouts a deadline.

Page 3 of 7
Prev1234...7Next
ShareTweetShare

Related Posts

United Real Estate Launches Real Estate Investment Program for Its Agents
Industry News

United Real Estate Launches Real Estate Investment Program for Its Agents

January 14, 2026
Growing Financial Anxiety Could Hamper Housing Market Recovery: Bright MLS
Industry News

Growing Financial Anxiety Could Hamper Housing Market Recovery: Bright MLS

January 13, 2026
NWMLS
Agents

NWMLS COO to Retire; Industry Leader Named Successor

January 13, 2026
markets
Industry News

The Top 5 Riskiest Markets Homebuyers May Want to Avoid: Report

January 13, 2026
Kelman Announces Resignation From Redfin; Rocket CEO Takes Reins for Now
Agents

Kelman Announces Resignation From Redfin; Rocket CEO Takes Reins for Now

January 13, 2026
Pemberton Real Estate and Advisory Realty Group Merge to Form Major Independent Brokerage in Minnesota
Industry News

Pemberton Real Estate and Advisory Realty Group Merge to Form Major Independent Brokerage in Minnesota

January 13, 2026
Please login to join discussion
Tip of the Day

4 Hidden Costs of Homeownership Clients Should Understand

As your client’s guide to the process leading to homeownership, it’s your responsibility to make sure they know what they’re getting into from a financial perspective. Read more.

Business Tip of the Day provided by

Recent Posts

  • United Real Estate Launches Real Estate Investment Program for Its Agents
  • Growing Financial Anxiety Could Hamper Housing Market Recovery: Bright MLS
  • NWMLS COO to Retire; Industry Leader Named Successor

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X