6. Add the audio later – Recording your talking points while filming is a bad idea. While granite counters and high ceilings are great selling points, they can be counter-productive (pun intended) in terms of sound quality. As mentioned, the home and neighborhood features should sell themselves so when you script the audio, point out how the area was remodeled including details about the finishes. Also, if the space is dated, highlight the potential it has for remodeling. Adding details about a room and how it accommodated a certain number of guests for a holiday dinner or backyard barbeque are great examples of points that personalize the experience for the viewer.
7. See what others are doing – For inspiration, take a peek at videos by Raj Qsar with The Boutique Real Estate Group. Their “GoodByeHello” video was named Top 20 Real Estate Videos for 2012. Raj, who was recently named “Top 100 Most Influential Real Estate Leaders” for 2013 by Inman News, is also speaking about video marketing techniques in our next Secrets of Top Selling Agents webinar on July 30th Register here for free!
Whether you are a first-timer or an expert, use these basics as a guideline for the first steps to incorporating these valuable assets into your marketing strategy. Stay tuned to the Homes.com blog for real estate professionals for related content.
Erica Campbell Byrum is the Director of Social Networking for Homes.com.
