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Marketing Strategies: Secrets to Successful Prospecting

Home Best Practices
By Maya Bailey, Ph.D.
August 8, 2013, 4 pm
Reading Time: 3 mins read

So instead of thinking with your old belief, you can easily cultivate a new belief: “I easily attract people who match the services I offer.”

Another self-limiting belief is this: “If I call people, I won’t know what to say.”

There is no shortage of places to go where you can find very good prospecting scripts. You can Google on real estate prospecting scripts, you can find real estate teachers who specialize in prospecting and go to their websites, and you can read books on lead generation. You can also be creative and make up your own scripts.

But the script is only the lead in. Once you have the person’s attention, you should be working on connecting with the person you’re talking to. Convey to your prospective client through the tone of your voice that you are here to be of service and you care.

Have you heard the expression, “People don’t care how much you know until they know how much you care?” Express your caring with your warmth and through being in alignment with the intention of your heart, which is to be of service and help people.

If you are in alignment with your purpose, this will be reflected in your voice. Your voice won’t sound abrasive, it will sound invitational. It will have a lilt. People will be attracted to your voice and your energy, no matter which exact words you use.

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