While real estate’s recovery is good news in and of itself, the revival of the market is yielding many key opportunities, such as new-home sales. With inventory lagging and buyer demand increasing, builders are back in business. However, the new-home market of today is not the new-home market of yesterday. According to HomeServices of America Chairman and CEO, Ron Peltier, “After six years of very little activity, there has to be a retraining effort to get agents back up to speed.” Here, Peltier shares what it will take to succeed in new-home sales.
Ron Peltier
Chairman & CEO
HomeServices of America
2012 Sales Volume: $42,648,864,959
2012 Transactions: 151,017
Source: RISMedia’s 2013 Power Broker Report & Survey
Teresa Walsh: How are new-construction home sales being impacted by the real estate recovery?
Ron Peltier: The new homes sector is re-emerging. Over the last six years, new-home sales barely had a pulse due to the terrible economy, surplus inventory and falling home values. New construction wasn’t on anyone’s radar—no one was even thinking about it. But now, in many markets, there has been a dramatic shift in activity. Many of the big builders are aggressively getting back in the game. But we need to remember that the small- and medium-size builders have traditionally built the majority of homes in this country, and we need to help them get back in the game to start meeting the growing demands of buyers.
