LP Finn: The answer, I think, is smart growth, vertical growth…finding ways to develop more business without expanding your current footprint.
Jason Waugh: Which brings us back to training as an area for brokers to focus on. Real estate is a relationship-driven business. That’s true in any market—and especially today, when the market has shifted so dramatically and so many transactions are convoluted. Good agents are successful because they provide the counsel that helps customers make the best decisions. Our job is to see that they have the skills to do that. The most sensible spend, as we see it, is not on the tech side, but on the people side.
Jeff Barnett: And NAR offers a number of training opportunities through REALTOR® University, including numerous designation and certification course and the Master of Real Estate degree. Find out more at www.RealtorU.com.
