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Ethnic Groups in America More Alike than Different When It Comes to Home Buying

Home Marketing
By Nick Caruso
September 25, 2013
Reading Time: 2 mins read

We’ve Got High Hopes: All groups surveyed are optimistic about the next generation of homeowners. The majority believes their children, or future children, will have a home of their own before the age they did (Hispanic, 78 percent; African American, 74 percent; Caucasian, 56 percent) and homeowners believe that their children’s homes will be the same size or bigger than theirs (Hispanic, 90 percent; African American, 83 percent; Caucasian, 73 percent).

“The White Picket Fence” Prevails: When asked where they would prefer to live in the long haul, 59 percent of African Americans, 55 percent of Caucasians and 50 percent of Hispanic Americans would select the suburbs as the preferred location for their ideal home.

Love Thy Neighbor(hood): A slight majority of respondents (56 percent Caucasian; 50 percent African American; 50 percent Hispanic) said they would rather live in the neighborhood of their dreams, even if they are not head over heels for their house.

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