6.) Set 2014 year-end goals: Use the data you gathered from your audit to set measurable 2014 year-end goals, making sure they are greater than what you achieved in 2013. This is a trademark of a top producer, says Amy Mizner, a real estate principal in Massachusetts.
7.) Complete your 2014 marketing plan: Create a marketing plan that focuses on meeting your 2014 year-end goals, says Mizner. This might include an increased advertising and branding budget, or an assistant to help you implement your marketing so you can focus on selling. Successful real estate brokers look at where their business is coming from to ensure they reach everyone in that corner of the market.
8.) Stay focused on trends: Study trends, read extensively, and attend seminars, webinars and conferences to have a pulse on what is on in the industry, says Bruce Ailion, a broker in the greater Atlanta area. Once you are familiar with industry and local trends (new construction sales, short sales, an influx of investors, international sales, etc.), equip yourself with the tools, training and techniques to specialize in those trends.
Chris Kiel is the Director of Strategic Partnerships with Homefinder.com.
