Smith cited an example of a QR code that was on a billboard and questioned whether the use of that technology really helped the company’s purpose.
“You should have clarity behind what your purpose is before implementing technology,” he says. “Put that purpose before any technology.”
Resolution 5: Principle five is “Quality Creates Quantity,” which Allison admits is his favorite of the Peoplework lessons.
“We’ve always thought of growing business by investing in more leads and marketing. In the Peoplework era, it’s the opposite,” he says. “The way to create quantity is to focus on a quality experience consistent every time you interact.”
Take Starbucks for instance. Smith says it became a multi-billion business by under-spending competitors on traditional things like advertising, marketing and salespeople.
“Its value is in creating a relationship with customers for a lifetime,” he says. “They generate lots of revenue from the customer and their friends and family over time.”
The lesson here is simple: The truest way to create quantity is by focusing on quality.
Next week we will continue with the back half of Smith and Allison’s business principles that will help grow a broker’s profits for the next decade and beyond.
Also, join Homes.com as it presents additional strategies for 2014 during the Secrets of Top-Selling Agents webinar at 1 p.m., Tuesday, Dec. 10 with realtor/international trainer speaker Jackie Leavenworth talking on the topic, “Plan for 2014: Hope is NOT a Strategy.”
Patty McNease is the Homes.com Director of Marketing.
