• Use every marketing tool available to you.
Today we have more tools than ever for communicating the value of our service or product to the public. Many of them cost you nothing!
Forget yesterday’s expensive direct mail letters. Today I can jump on Twitter, Google+, LinkedIn and the other social media networks and reach a potentially far larger audience for free.
Speaking engagements may be old school, but they’re still effective; personal, face-to-face experiences create lasting impressions. Traditional media — radio, newspapers and magazines, and TV – are also still powerful and carry the additional benefit of giving you credibility. That implied endorsement from journalists and talk show hosts sets you apart from the crowd.
Creating a great website accessible to millions of potential shoppers doesn’t have to break the bank, and you can ramp up its value by using it to showcase your publicity.
Use everything at your disposal to share your message.
Following these simple but essential tips will help ensure you stay in front of your customers in the months ahead, which may just make 2014 your best year ever.
Marsha Friedman is a 23-year veteran of the public relations industry. She is the CEO of EMSI Public Relations.
