“Our technology is leading-edge with how brokers can work with agents. Instead of having to do it all yourself, agents can leverage what has been customized and built for them without needing to be savvy in social media themselves,” says Selig. “The broker control is a key differentiator.”
“It’s a win-win for the broker and agent because the broker is providing this valuable, time-efficient tool for the agent, which helps the agent increase their reach and presence within social media, while the same holds true for the broker and brokerage as a whole. They expand their reach many times over by tapping into the agents’ individual networks,” says Bollinger.
The ability to easily measure post statistics is another extremely useful feature built into the Lumentus Social framework. “We can tell the level of reach and engagement agents are getting by topic. We take those posts and merge them into themes and we can inform brokers as to how much agents are growing their network,” says Selig.
“We know what sort of response each post is getting in terms of replies, favorites and retweets,” adds Posnak. “As a result of using this tool, agents can see the measured growth of their reach over time, as they’re using it.”
With products like Lumentus Social around, it’s hard for agents to justify not using social media whatsoever. If employed properly, social media can expand an agent’s reach and client base beyond the wildest of imaginations, and keep their name in front of the people that matter the most: prospective clients. When coupled with positive word-of-mouth and reviews from past clients, the dots that social media allow us to connect are invaluable.
“Once real estate professionals see a demo of the platform, it’s usually not a hard sell to get them to understand the value of social media,” says Bollinger. “Once they see how easy it is to use, and all the customization and flexibility that’s built in, it really is a no-brainer.”
For more information, visit www.lumentussocial.com.
